Microsoft Ads management
Microsoft Ads is an extension of Google search, not a replacement for it.
The search volume is smaller, but so is the competition, and the audience skews toward desktop and workplace users. Once a Google search account is working, importing its best campaigns into Microsoft is usually a low cost way to find more of the same leads.
Only switched on when it fits.
The right channel when
Google search is already profitable, the account is limited by budget or volume, and your buyer is likely to search at work on a desktop.
The wrong channel when
Google search is not working yet.
Fix that first. Microsoft will reproduce the same problems at smaller volume.
What is included
Campaign import
Proven Google campaigns brought across and adjusted for Microsoft's audience.
Conversion tracking
UET tag and conversions set up and checked against GA4.
Ongoing management
Search terms, bids and budget, reported alongside Google.
How it is measured
The same cost per result as Google search, so the two can be compared directly.
Other paid platforms
You should know where your marketing stands before you spend more on it.
A 30 minute call. You describe what is happening, we tell you what we would look at first.
Book a strategy call