SEO
Search visibility is built from the site up, not from a keyword list.
Rankings follow from three things: a site search engines can read, pages that answer what buyers actually ask, and consistent signals that you are a real business in a real place. We work through them in that order, because content on a site that cannot be crawled is wasted.
Only switched on when it fits.
The right channel when
Buyers research before they enquire, and you can wait several months for results that then keep arriving without paying per click.
The wrong channel when
You need enquiries this month.
SEO compounds, but slowly. In that case paid campaigns come first and SEO runs alongside them.
What is included
Technical SEO
Speed, indexing, site structure and structured data, fixed before anything is written.
Content
Keyword and question research, then pages written to answer them.
Local SEO
Google Business Profile, local listings and location pages, for businesses that sell in a place.
AI search visibility
AI Overviews, ChatGPT and Perplexity cite pages that answer a question plainly and are backed by consistent facts about the business elsewhere. We check where you are cited, and where you are missing.
How it is measured
Organic enquiries and their conversion to customers, from GA4 and your CRM. Rankings and traffic are reported as leading indicators, not as the result.
Related
You should know where your marketing stands before you spend more on it.
A 30 minute call. You describe what is happening, we tell you what we would look at first.
Book a strategy call