Google Ads management
Optimising toward a broken conversion is optimising toward nothing.
So we start with the tracking, not the bids. Once conversions are measured correctly, the account is rebuilt around them and managed against a cost per result you agree to up front.
What you get once the account is built this way.
Demand you already have, captured
Search finds people already looking for what you sell, before a competitor with a bigger budget does.
A cost per result agreed up front
Set with you before launch, not estimated by the platform after the fact.
Budget that moves to what is working
Shifted weekly toward the campaigns earning their cost per result, away from the ones that are not.
One number, checked twice
Google's own conversion count is checked against GA4 and your CRM before it reaches your report.
Only switched on when it fits.
The right channel when
People already search for what you sell, or for the problem it solves.
Search captures demand that exists.
The wrong channel when
Nobody searches for your category yet, or there are too few searches for the account to learn.
Search cannot create demand. Spend there first and you pay to find that out.
What is included
Campaign strategy
Campaign types, match types and audience signals chosen for your objective.
Account structure
A build that makes optimisation straightforward and reporting readable.
Conversion tracking
GA4 and Tag Manager implemented and audited so each conversion is attributed.
Ongoing management
Search term reviews, bid and budget changes, ad testing and a monthly report.
How it is measured
Cost per qualified lead or sale, from GA4 and your CRM, not the platform's own conversion count.
Other paid platforms
You should know where your marketing stands before you spend more on it.
A 30 minute call. You describe what is happening, we tell you what we would look at first.
Book a strategy call