Services

Four pillars. The same four columns as the grid.

Every service sits in one of the Shape Check™ pillars. Strategy decides what the business needs. Growth brings the right people in. Engage turns their attention into enquiries. Trust gives them a reason to choose you.

How Shape Check scores all four

Pillar 1

Strategy

Decide what marketing must deliver, and how you will know it worked.

Shape Check™Four pillars, scored every quarter.Strategy and executionThe channel is a conclusion, not a starting point.Analytics and trackingIf you cannot say which activity produced a customer, you cannot decide what to cut.CRM and automationLeads go cold in the gap between the form and the follow up.

Pillar 2

Growth

Reach the right people, with only the channels that fit switched on.

Paid campaignsThe platform is chosen after the audience, not before.GoogleMetaLinkedInMicrosoft SEOSearch visibility is built from the site up, not from a keyword list.

Pillar 3

Engage

Earn attention, then turn it into enquiries.

WebsiteBuilt to produce enquiries, not to look finished.Campaign landing pagesThe landing page should answer the question the ad asked.Influencer marketingAn influencer is worth their audience, not their follower count.

Pillar 4

Trust

Give buyers who check you a reason to call.

Reviews and reputationBuyers check you before they call. What they find decides whether they do.

Not sure which pillar needs the work? Shape Check™ scores all four.

It runs at the start of every engagement. The lowest score is where the work starts.

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