Campaign landing pages
The landing page should answer the question the ad asked.
Sending paid traffic to a homepage makes the visitor find their own way to the offer. Many do not. A campaign landing page carries the ad's promise through to one action, with nothing else competing for the click.
What is included
Message match
Headline and offer written for the campaign and audience that sends the traffic.
Built to fit the campaign
On the main site or a landing page tool, whichever the campaign and the testing plan need.
One action
One form or one booking link per page, no navigation to leak visitors.
Tracking built in
Conversions firing in GA4 and the ad platform before the campaign launches.
Testing
A/B tests where the traffic is high enough for the result to mean something, and not before.
How it is measured
Conversion rate and cost per result for each campaign, compared with the page it replaced.
Related
You should know where your marketing stands before you spend more on it.
A 30 minute call. You describe what is happening, we tell you what we would look at first.
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