Shape Check™
Four pillars, scored every quarter.
Most marketing plans are written without knowing where the business starts, and never checked against where it ended up. Shape Check™ does both. It scores what you have in place at the start, then scores it again every quarter, so the plan always works on the weakest pillar and you can see the shape change.
Shape Check™
Where your marketing sits decides what to do next.
Four pillars, five levels each. Scored at the start and again every quarter. The lowest column is where the work starts.
Strategy
3 of 5Lowest score. Next quarter's work starts here.
Knowing who you sell to, what marketing has to deliver, and how you will know it worked.
Growth
4 of 5Lowest score. Next quarter's work starts here.
Reaching the right people, with only the channels that fit your audience switched on.
Engage
2 of 5Lowest score. Next quarter's work starts here.
Earning attention and turning it into enquiries, through creators, the website and the pages campaigns land on.
Trust
3 of 5Lowest score. Next quarter's work starts here.
Giving buyers who check you a reason to call, through reviews and reputation.
Example scores for illustration, not a client result. Select a column to see its services.
A business is only as strong as its lowest column.
Spend on Growth with a weak Engage score, and the extra visitors leave without enquiring. Fix Engage first, and the same spend produces more. That is why every plan starts from the lowest score, not the loudest request.
How it runs
A baseline, then a check every quarter.
- 1
Baseline
Customer interviews and an audit of your channels, website, tracking and CRM. Each pillar is scored.
- 2
Plan
The quarter's work is set against the lowest scoring pillar, with the measures that will show whether it moved.
- 3
Quarterly check
Every pillar is scored again. You see what moved, what did not, and why.
- 4
Reset
The next quarter's plan follows from the new scores, not from last quarter's habits.
Shape Check™ is part of every Makeform retainer. It is how the work is planned and how it is judged.
Your first Shape Check starts with a 30 minute call.
A 30 minute call. You describe what is happening, we tell you what we would look at first.
Book a strategy call