About
Senior-led, with a small number of clients at a time.
Makeform is run by Tom Lowe, after ten years in agencies. His specialism is technical marketing integration: making the ad platforms, the website, the analytics and the CRM work as one system, so every result can be traced to what produced it.
He worked within Facebook's partner programme for technical marketing partners, on some of the fastest growing advertisers in Asia Pacific, and built an agency's marketing department from the ground up.
The person you meet on the strategy call is the person who does the diagnosis, writes the strategy, directs the work and reports on the results. You deal with one senior person from the first call to the monthly report.
Diagnosis before strategy, strategy before tactics.
Every engagement follows that order, including the ones that start with "we just need someone to run our Google Ads". The order exists because the most expensive marketing mistakes are made in the first month, before anyone has checked whether the plan answers the right question.
Startups and SMBs with 10 to 100 staff.
Big enough that marketing has to be accountable to a number. Not yet big enough for a marketing department. Usually the founder or a GM is running marketing alongside their actual job.
The first conversation is 30 minutes.
A 30 minute call. You describe what is happening, we tell you what we would look at first.
Book a strategy call