Influencer marketing
An influencer is worth their audience, not their follower count.
A creator with a few thousand followers who are exactly your buyer will outperform one with a hundred thousand who are not. We choose creators the way we choose platforms: by who their audience is, then by what it costs to reach them, and only then by reach.
Only switched on when it fits.
The right channel when
Your buyer follows people they trust for recommendations in your category, and the product is easy to show on camera or in a short post.
The wrong channel when
The sale is B2B and complex, or tracking cannot tell whether a creator's audience converted.
Without a code, a link or a landing page per creator, the result is a guess.
What is included
Creator selection
Audience demographics, engagement quality and past brand work checked before an offer is made.
Brief and agreement
The message, the deliverables, usage rights and disclosure written down before content is made.
Disclosure
Every paid post clearly marked as advertising, as the Australian advertising codes require.
Tracking
A code, link or landing page per creator, so each one's result is measured separately.
Amplification
The best performing content run as paid ads where the rights allow, which is often where most of the return comes from.
How it is measured
Enquiries or sales per creator, and cost per result compared with paid campaigns. Views and likes are reported as context, never as the result.
Health and other regulated categories have extra limits on endorsements. Those campaigns are checked against the relevant advertising code before briefing.
Related
You should know where your marketing stands before you spend more on it.
A 30 minute call. You describe what is happening, we tell you what we would look at first.
Book a strategy call