1. About this policy
Makeform ("we", "us", "our") is committed to protecting the privacy of individuals who interact with our website and services. This policy explains what personal information we collect, how we use it, and your rights in relation to that information.
Makeform is a strategic marketing consultancy based in Melbourne, Australia. You can contact us at tom@makeform.com.au.
2. Information we collect
We collect personal information only when you voluntarily provide it to us. This includes:
- Contact form submissions: your name, email address, company, staff numbers and the content of your message.
- Email correspondence: any information you include when you contact us directly by email.
- Analytics data: usage data collected via Google Analytics 4 and Google Tag Manager, including pages visited, session duration and general location. This data does not identify you personally.
We do not collect sensitive information such as financial details, health information or government identifiers through this website.
3. How we use your information
- Respond to your enquiries and communicate with you about our services.
- Understand how visitors use our website so we can improve it.
- Comply with applicable legal obligations.
We do not sell, rent or trade your personal information. We may share it with service providers who help us deliver our services, such as our CRM and form hosting providers, under obligations to protect it. We do not use your information for automated decision making.
4. Advertising platforms and third-party services
We manage advertising accounts, including Google Ads, Meta, LinkedIn and Microsoft Advertising, on behalf of clients. We access those accounts and their data solely to deliver the agreed service, do not share one client's account data with another, and handle Google data in line with Google's API Services User Data Policy.
This website uses Google Analytics 4 and Google Tag Manager, each governed by its own privacy policy.
5. Data retention
We keep personal information only for as long as needed for the purpose it was collected, or as required by law. Contact form submissions are retained for up to 24 months. You may request deletion of your data at any time.
6. Your rights
Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you can:
- Access the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information.
- Withdraw consent for us to use your information.
If you are not satisfied with how we handle a request or complaint, you can contact the Office of the Australian Information Commissioner.
7. Security
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access. This website is served over HTTPS and form submissions are transmitted securely.
8. Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last revised. Continued use of the website after a change means you accept the updated policy.
9. Contact
Questions about this policy or how we handle your data: tom@makeform.com.au