LinkedIn Ads management
LinkedIn is expensive per click and worth it only when the job title is the audience.
No other platform lets you reach a finance director at a 50 person logistics company by role and size of business. That precision is what the higher cost pays for, so we only recommend LinkedIn when the sale depends on it.
Only switched on when it fits.
The right channel when
You sell B2B, the buyer is defined by role, seniority or industry, and one customer is worth enough to carry a higher cost per lead.
The wrong channel when
You sell to consumers, the deal value is low, or the audience is too broad to need role targeting.
In those cases the same budget usually buys more on Google or Meta.
What is included
Audience build
Roles, seniority, company size and industry, plus matched company lists where you have them.
Offer and format
Lead gen forms, document ads or conversation ads, chosen for where the buyer is in the cycle.
CRM connection
LinkedIn leads passed into your CRM with source intact.
Ongoing management
Bid, audience and creative changes, and a monthly report.
How it is measured
Cost per qualified lead and pipeline created, from your CRM. A long cycle means the report shows leads now and pipeline later, and says which is which.
Other paid platforms
You should know where your marketing stands before you spend more on it.
A 30 minute call. You describe what is happening, we tell you what we would look at first.
Book a strategy call