Strategy and execution
The channel is a conclusion, not a starting point.
Most agencies arrive with a channel to sell. We arrive with questions: who buys, why, and what the business needs marketing to deliver this year. The answers decide where the budget goes. Sometimes that is paid search. Sometimes it is fixing the website, the CRM or the offer before any money is spent.
What the engagement includes
Shape Check™
At the start and every quarter, so the plan always works on the weakest pillar.
A written strategy
Audiences, objectives, channel roles and measures.
Monthly execution
Across the channels the strategy calls for, and only those.
A monthly report
It leads with what changed and why.
Who it suits
Businesses with 10 to 100 staff that have outgrown ad hoc marketing but do not need, or cannot yet justify, a full time marketing lead.
Related
You should know where your marketing stands before you spend more on it.
A 30 minute call. You describe what is happening, we tell you what we would look at first.
Book a strategy call